Marketing automation involves a number of tools and strategies that can be powerful allies for your business, but only if you utilize them correctly. The
Knowing the Distinction These days, a brand’s online presence and marketing strategy are spread out to many different venues. This means that a traditional approach
We’ve given you a look at some key considerations when it comes to marketing automation, but many of the best tools offer the greatest results
As demonstrated by last week’s blog, finding affordable, effective marketing automation solutions is as easy as ever. Meanwhile, important questions arise when you look deeper
Marketing your business is all about communication. If we don’t acknowledge this, we risk forgetting that everything from phone calls to email and live chat
Your marketing plan can’t live up to its potential unless you have great visibility in organic search results. Without high-quality content, this will only be
With so many digital technologies, resources, and strategies at hand in the digital world, there are all kinds of terminologies to keep up with, many
Your audience doesn’t stay the same forever. Whether you want to prepare for shifting demographics or expand the age range of your audience altogether, here’s
Pay-per-click is one form of digital marketing that small businesses tend to be particularly hesitant about. There are a number of reasons for this, but
Many concepts and strategies used in marketing today have been common for decades or longer. While there are plenty of older approaches that have maintained
The CAYK team has worked with a number of individuals who have just founded their business. If you want your company to be a successful
Congratulations, you’ve just launched a website! As you embark on your new digital presence, there are a few things you should know – like, what’s
With so much of common marketing practice surrounding digital tools these days, it’s easy to lose sight of the methods that have been used for
Some digital marketing tools and practices can be a bit complex and prone to inaccurate assumptions. Google AdWords is a good example, and the issue
Your social networking strategy is the most direct, personal, and transparent way you have of engaging with the community surrounding your business. The success of
