The Best Companies Sell Emotions, Not Products
March 1, 2023
Most of our buying decisions are controlled by our emotional mind and are influenced by our emotions more than logic. Believe it or not, nowadays
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Most of our buying decisions are controlled by our emotional mind and are influenced by our emotions more than logic. Believe it or not, nowadays
Cookies are small pieces of code that are added to web browsers when you visit different websites. They help websites remember information about your visit
At one point, TV, print, and billboard ads were the gold standards for marketing but nowadays consumers want personalized and one-on-one interaction with the brands
Marketing and branding are both excellent tools to make your business stand out. These two terms have a tendency to be used interchangeably but are
After decades of use, email is still one of the most effective methods of nurturing leads. In fact, 30% of global consumers rank email as
Marketing is the action of promoting and selling products and/or services and includes market research and advertising. Over time, there’s been a shift away from
A digital marketing strategy is an actionable marketing plan for expanding your online reach and establishing your business’ presence on the internet. It raises awareness
Digital and mobile channels are essential for acquiring and retaining customers, whether you’re a brick-and-mortar store or an online service, making the creation, streamlining and/or
84% of people with internet access use social media. The average user spends 2 hours and 25 minutes on social media every day. 74% of
Geocoding; What it is and What it has to do With Marketing In today’s competitive marketplace, businesses that wish to thrive must incorporate the latest,
Content marketing involves the creation and sharing of online material such as videos, blogs, social media posts, and podcasts. This information does not explicitly promote
Introduced in 1971, email remains one of the most popular and effective marketing tools. In fact, 30% of global consumers rank email as their preferred
Are you allocating your marketing budget effectively? Are you getting the most out of your marketing efforts? Tracking your ROI (return on investment) in digital
When it comes to promotion, companies can choose between in-house professional advisors or marketing agencies. This is a critical decision for business owners and stakeholders.
The digital marketing landscape changes constantly. If you want to reach your audience, it’s important to let go of outdated or ineffective social media approaches.
