The coronavirus pandemic has changed our lives. Unemployment has skyrocketed, businesses are financially threatened, many are working from home, children are homeschooling and physical distancing
Mobile-first marketing begins with an ad created for mobile phones then expands to accommodate tablets, laptops, and desktops. It caters to the on-the-go lifestyle of
CAYK’s Current Research & Development Project (Part 1) 11,407,243 – This is our current count of websites that have participated in the Google Ad Network to
Your social media presence is on point and you’re reaching your target market. Your website design is sound and regularly updated with quality content. Your
Mobile technology has revolutionized the way that consumers get the products and services they need. Expectations are higher than ever, and every business needs to
When it comes to digital marketing, simply having all of the individual marketing necessities in place isn’t enough. They need to work together and empower
Depending on how they’re planned and carried out, PPC campaigns can either be an asset to the growth of your company or a strain on
SEO has become a second-nature aspect of marketing a business and bringing in new leads. However, as with any component of your strategy, SEO is
Executing a marketing strategy is like driving a vehicle. You have to be observant of the environment around you and continuously assess and adjust the
Working with PPC platforms like Google Ads can be a highly nuanced and often challenging endeavour. Nevertheless, it’s one of the most essential elements of
Executing a marketing strategy is like driving a vehicle. You have to be observant of the environment around you and continuously assess and adjust the
Google recently released an update to Gmail that allows users to send confidential email messages. The new feature allows users to send email that requires
Keeping people engaged with your brand is an ongoing process. Content and social media play important roles in this effort, but two other techniques that
No marketing strategy is complete without a sophisticated set of analytics tools. Google Analytics, for instance, is one of the most dependable and versatile resources
Your website is an opportunity to encapsulate the products, services, and core identity of your business into one distinctive online space. Doing this properly often
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