If you are creating content for social media, having a solid plan for monitoring your platforms is crucial. Social media monitoring can provide valuable insights
Pay-Per-Click (PPC) advertising continues to be a major pillar for businesses looking to attract targeted traffic and fulfil their marketing objectives in the ever-evolving world
In the internet age, generating leads is about more than putting out a few ads. Traditional outbound marketing no longer represents the full picture. You
Your business needs more leads and conversions. You decide to draw consumers to your website, product page and/or subscription link. How do you capture search
When your company puts customers first, it places you in a position to build strong client relationships, helps customers to fulfill their goals, and increases
Most people look around for solutions to their problems, not products. If potential customers can’t see how their problems can be solved by what you
At one point, TV, print, and billboard ads were the gold standards for marketing but nowadays consumers want personalized and one-on-one interaction with the brands
Digital and mobile channels are essential for acquiring and retaining customers, whether you’re a brick-and-mortar store or an online service, making the creation, streamlining and/or
Outbound marketing techniques are annoying! They interrupt your TV show, fill up your inbox with information you’re not interested in, take valuable space in your
Four out of five consumers use search engines to find local information. 50% of consumers who conduct a local search on their smartphone visit a
Marketing is an ever-changing landscape with techniques and trends coming and going. You may hear some marketers claiming that blogging is a marketing method of
It’s estimated that Canadians see between 4,000 and 10,000 ads per day! Everyone wants our attention! Though we may not like being bombarded with ads,
Your brand’s online presence is what allows people to find, interact, get to know, like and trust you. The face behind your business is as
The most powerful marketing technique is personalization. 86% of consumers feel that personalization has some effect on what they purchase, while 25% claim that personalization
You want your business data to be secure. Criminal elements want your data to make a quick buck. They put businesses at risk by intercepting
