As an important aspect of Marketing Automation, the newest service offered by CAYK Marketing, we’re making sure that our advisors are trained in InBound Methodology.
There’s a lot of talk about social media in the digital marketing world, and for good reason. It has revolutionized the way that people, organizations,
Over the past six months, the CAYK team has been busy putting together our newest service offering: Marketing Automation. A part of this process is
It’s hard to think about social media without also thinking about hashtags. Their use has become practically universal across all the biggest platforms. However, they
A holistic approach to marketing means applying a well-organized, comprehensive set of tools to attain your goals, but sometimes a decision needs to be made
AdWords is one of the most important tools in today’s marketing landscape. Every day, it connects millions of users to the products and services that
Now that you’ve had a month or so to pick up momentum, it’s important to remember that having a lucrative year requires getting started on
There’s nothing quite like the beginning of a brand new year. With a fresh start comes a chance to revamp your efforts and build a
Whether you need a full marketing plan or just a new site, how you choose a team probably has a lot to do with skillset,
Much like telephones, cars, or other key pieces of technology, the internet is something you use regularly enough that you probably don’t often think about
Pay-per-click is one form of digital marketing that small businesses tend to be particularly hesitant about. There are a number of reasons for this, but
Many concepts and strategies used in marketing today have been common for decades or longer. While there are plenty of older approaches that have maintained
When working with a marketing expert to put together a social networking plan for your business, it can be tempting to let them take the
Content is the lifeblood of digital marketing. If you have any hopes of keeping your organic traffic strong, it’s all about keeping the quality of
For countless businesses and independent professionals, a blog is one of the most valuable tools in the inbound marketing toolbox. With so much potential as a hub of searchable content — and a gateway into the rest of your online presence — it’s in your best interest to make it the best it can be. Here are just a few ways you can keep your bases covered.
