Digital marketing is a results-based industry. Nobody finds success here if they don’t have the skills to back up their claims. CAYK Marketing has been
Are you allocating your marketing budget effectively? Are you getting the most out of your marketing efforts? Tracking your ROI (return on investment) in digital
When it comes to promotion, companies can choose between in-house professional advisors or marketing agencies. This is a critical decision for business owners and stakeholders.
The search engine is the go-to resource for whatever questions life brings. Need information on a health condition? Want to try a new restaurant? Curious
A/B/n split testing helps website owners build a culture of data-informed decision-making by enabling businesses to take into account audience preferences. Conflicting opinions regarding website
One of the simplest and most effective ways to boost post-click landing page conversion rates is to use a powerful method of optimization called split
You want your business data to be secure. Criminal elements want your data to make a quick buck. They put businesses at risk by intercepting
What is remarketing? Remarketing is a technique that involves displaying ads to consumers who have previously interacted with your website or used your mobile app.
Dynamic Search Ads are an ad format that enables you to catch relevant searches based on the titles, frequently used phrases, and product listings on your
The weather has a large influence on human behaviour, including buying behaviour. Temperature, humidity, snowfall, and, especially sunlight, can affect retail sales. In fact, only
Creating a great product or service is not enough to attract customers. Traditional advertising of your goods/services is often not enough either. Your company needs
It happens to every business sooner or later – the dreaded negative review! You might think no one will notice the unfortunate comment, but 82%
Online businesses are susceptible to hacking and other cybersecurity threats. In fact, digital information theft is now a bigger threat than physical theft. This risk
Your social media presence is on point and you’re reaching your target market. Your website design is sound and regularly updated with quality content. Your
In online business or eCommerce, a conversion occurs when the recipient of a marketing message performs a desired action such as: Submitting information Signing up
