Online businesses are susceptible to hacking and other cybersecurity threats. In fact, digital information theft is now a bigger threat than physical theft. This risk
Your social media presence is on point and you’re reaching your target market. Your website design is sound and regularly updated with quality content. Your
In online business or eCommerce, a conversion occurs when the recipient of a marketing message performs a desired action such as: Submitting information Signing up
Designing an attractive, easily navigated, quick-loading website is important for the impression you make on your audience. Most businesses realize this and spend time and
To remain effective in the marketplace, it’s important to ensure that your website and online profiles are designed and developed to resonate with your audience.
Your target audience is the people you want to reach with your marketing message; your potential customers. Instead of trying to reach an entire market,
A target market is a specific group of consumers to whom you address your product or service. They’re the people you want to reach with
Social commerce is the use of social media networking websites as vehicles to promote and sell commercial products and services and it’s a rapidly growing
Marketing automation platforms are tools/software that allow you to create, implement and automate marketing workflows for multiple channels from a single source. This automation can
YouTube is a video sharing service that allows users to post, view and/or share videos. With 2 billion monthly users, 30 million visits per day
Staying aware of the latest SEO trends will help you meet the requirements that search engines use to rank websites allowing your site to appear
Most businesses have a limited marketing budget and therefore must decide where is best to use their advertising dollars. Which is better for your business,
80% of marketers claim that influencer marketing is as effective as other marketing channels. 71% of marketers claim the quality of traffic from influencer marketing
The coronavirus pandemic has changed our lives. Unemployment has skyrocketed, businesses are financially threatened, many are working from home, children are homeschooling and physical distancing
Mobile-first marketing begins with an ad created for mobile phones then expands to accommodate tablets, laptops, and desktops. It caters to the on-the-go lifestyle of
