Four out of five consumers use search engines to find local information. 50% of consumers who conduct a local search on their smartphone visit a
The digital marketing landscape changes constantly. If you want to reach your audience, it’s important to let go of outdated or ineffective social media approaches.
There’s a lot of competition for the notice of consumers. It’s getting harder and harder to capture their attention. The average user spends only 10
The website of a business is the first point of contact with customers and is crucial to marketing and branding campaigns. A good website combines
Website users have a low tolerance for poor user experience. They want to find information easily and accomplish tasks quickly. Improving their experience can lead
Page load speed affects bounce rates, is an indicator of overall user experience and is a factor in a site’s ranking. You can improve organic
Not all content will engage your audience. You need content that satisfies your customers, stands out amidst the competition, inspires your audience and nudges readers
With video, artificial intelligence, virtual reality, and chatbots, it may seem like email marketing in Calgary is long past its prime. But it has evolved.
The most powerful marketing technique is personalization. 86% of consumers feel that personalization has some effect on what they purchase, while 25% claim that personalization
The search engine is the go-to resource for whatever questions life brings. Need information on a health condition? Want to try a new restaurant? Curious
What is remarketing? Remarketing is a technique that involves displaying ads to consumers who have previously interacted with your website or used your mobile app.
The weather has a large influence on human behaviour, including buying behaviour. Temperature, humidity, snowfall, and, especially sunlight, can affect retail sales. In fact, only
It happens to every business sooner or later – the dreaded negative review! You might think no one will notice the unfortunate comment, but 82%
Online businesses are susceptible to hacking and other cybersecurity threats. In fact, digital information theft is now a bigger threat than physical theft. This risk
Your social media presence is on point and you’re reaching your target market. Your website design is sound and regularly updated with quality content. Your
