Your target audience is the people you want to reach with your marketing message; your potential customers. Instead of trying to reach an entire market,
A target market is a specific group of consumers to whom you address your product or service. They’re the people you want to reach with
A chatbot is a computer software program driven by artificial intelligence (AI). It simulates a natural human conversation with human users, in a text format.
Marketing automation platforms are tools/software that allow you to create, implement and automate marketing workflows for multiple channels from a single source. This automation can
YouTube is a video sharing service that allows users to post, view and/or share videos. With 2 billion monthly users, 30 million visits per day
80% of marketers claim that influencer marketing is as effective as other marketing channels. 71% of marketers claim the quality of traffic from influencer marketing
The coronavirus pandemic has changed our lives. Unemployment has skyrocketed, businesses are financially threatened, many are working from home, children are homeschooling and physical distancing
With over 2 billion monthly users and 1.62 billion daily users, it’s easy to understand why businesses choose to use Facebook to interact with customers
When it comes to digital marketing, simply having all of the individual marketing necessities in place isn’t enough. They need to work together and empower
Depending on how they’re planned and carried out, PPC campaigns can either be an asset to the growth of your company or a strain on
Previously, we mentioned that personalized email campaigns are only the tip of the iceberg when it comes to marketing automation. It can serve a multitude
Executing a marketing strategy is like driving a vehicle. You have to be observant of the environment around you and continuously assess and adjust the
Much of your effort in marketing your business will be directed towards major components like SEO and advertising. Still, it’s the little details that often
No marketing strategy is complete without a sophisticated set of analytics tools. Google Analytics, for instance, is one of the most dependable and versatile resources
Countless new and sophisticated tools are becoming available to businesses every day. This is of course good news, but it also means that the pressure
