Why Your Business Needs to Be on Social
There’s a lot of talk about social media in the digital marketing world, and for good reason. It has revolutionized the way that people, organizations,
There’s a lot of talk about social media in the digital marketing world, and for good reason. It has revolutionized the way that people, organizations,
Over the past six months, the CAYK team has been busy putting together our newest service offering: Marketing Automation. A part of this process is
It’s hard to think about social media without also thinking about hashtags. Their use has become practically universal across all the biggest platforms. However, they
A holistic approach to marketing means applying a well-organized, comprehensive set of tools to attain your goals, but sometimes a decision needs to be made
Marketing your business is all about communication. If we don’t acknowledge this, we risk forgetting that everything from phone calls to email and live chat
A good social media strategy is all about engagement. This doesn’t just mean encouraging engagement from your audience, it means that your company needs to
Do you remember hearing Dr. Leonard McCoy on Star-Trek exclaim, “dammit James, I’m a Doctor…”? Well, we are not experts in information technology. As web marketers,
Your marketing plan can’t live up to its potential unless you have great visibility in organic search results. Without high-quality content, this will only be
Many approaches to marketing can be applied to multiple types of businesses and organizations, but it’s important not to assume that one size can fit
We love the versatile and detail-oriented nature of an AdWords strategy, but the current digital marketing landscape is far too rich and varied to focus
AdWords is one of the most important tools in today’s marketing landscape. Every day, it connects millions of users to the products and services that
Now that you’ve had a month or so to pick up momentum, it’s important to remember that having a lucrative year requires getting started on
With so many digital technologies, resources, and strategies at hand in the digital world, there are all kinds of terminologies to keep up with, many
There’s nothing quite like the beginning of a brand new year. With a fresh start comes a chance to revamp your efforts and build a
Whether you need a full marketing plan or just a new site, how you choose a team probably has a lot to do with skillset,