Despite what many might assume, modern marketing isn’t just about stuff like analytics and content. It’s also about connecting with your clients in a genuine
Some processes in marketing, like your ad campaigns, require more monetary investment than others. Because of this, it can be tempting to take a peek
Much like telephones, cars, or other key pieces of technology, the internet is something you use regularly enough that you probably don’t often think about
Everything that goes into marketing your business requires investment of time, effort, money, or all of the above. If you want to make sure they
Your audience doesn’t stay the same forever. Whether you want to prepare for shifting demographics or expand the age range of your audience altogether, here’s
Pay-per-click is one form of digital marketing that small businesses tend to be particularly hesitant about. There are a number of reasons for this, but
Many concepts and strategies used in marketing today have been common for decades or longer. While there are plenty of older approaches that have maintained
If you own a business, you probably have plenty of experience being in a leadership position. One thing that can get a bit overwhelming is
When it comes to assembling a successful approach to social media marketing for your business, there are a lot of paths you can take. Because
The CAYK team has worked with a number of individuals who have just founded their business. If you want your company to be a successful
We talk a lot about how important it is to trust in a qualified team when implementing a marketing strategy for your business. It’s even
With so much of common marketing practice surrounding digital tools these days, it’s easy to lose sight of the methods that have been used for
Some digital marketing tools and practices can be a bit complex and prone to inaccurate assumptions. Google AdWords is a good example, and the issue
Your social networking strategy is the most direct, personal, and transparent way you have of engaging with the community surrounding your business. The success of
You can probably tell that we love our blog. This might lead you to wonder why we see it as such an indispensible tool. Even
