Tag: marketing

What is Marketing Automation?

What is Marketing Automation?

Marketing is the action of promoting and selling products and/or services and includes market research and advertising. Over time, there’s been a shift away from

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Digital Marketing in 2023

Digital Marketing in 2023

A digital marketing strategy is an actionable marketing plan for expanding your online reach and establishing your business’ presence on the internet. It raises awareness

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Email Marketing

Email Marketing: It Works!

Introduced in 1971, email remains one of the most popular and effective marketing tools. In fact, 30% of global consumers rank email as their preferred

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In-house vs Agency Marketing

In-House vs. Agency Marketing

When it comes to promotion, companies can choose between in-house professional advisors or marketing agencies. This is a critical decision for business owners and stakeholders.

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