Tag: SEO

SEO and SEM Marketing

What is SEO and SEM Marketing?

Search engines drive the majority of internet traffic. SEO (search engine optimization) and SEM (search engine marketing) are commonly used digital marketing terms, naming strategies

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Google Partner

What is a Google Partner?

The Google Partners program was designed for marketing agencies to manage Google Ads accounts on behalf of brands/businesses. It’s active in over 60 countries and

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SEO Best Practices

SEO Best Practices

Staying aware of the latest SEO trends and best practices helps you meet the requirements that search engines use to rank websites allowing your site

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Branding vs. Marketing

Branding vs. Marketing

Marketing and branding are both excellent tools to make your business stand out. These two terms have a tendency to be used interchangeably but are

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In-house vs Agency Marketing

In-House vs. Agency Marketing

When it comes to promotion, companies can choose between in-house professional advisors or marketing agencies. This is a critical decision for business owners and stakeholders.

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Local SEO

A Guide to Local SEO

Consumers are constantly searching for the best products and services offered near their location. 46% of Google searches are looking for local information and 88%

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