When it comes to promotion, companies can choose between in-house professional advisors or marketing agencies. This is a critical decision for business owners and stakeholders.
The digital marketing landscape changes constantly. If you want to reach your audience, it’s important to let go of outdated or ineffective social media approaches.
84% of people with internet access use social media. The average user spends 2 hours and 25 minutes on social media every day. 74% of
Dynamic Search Ads are an ad format that enables you to catch relevant searches based on the titles, frequently used phrases, and product listings on your
The weather has a large influence on human behaviour, including buying behaviour. Temperature, humidity, snowfall, and, especially sunlight, can affect retail sales. In fact, only
Creating a great product or service is not enough to attract customers. Traditional advertising of your goods/services is often not enough either. Your company needs
Online businesses are susceptible to hacking and other cybersecurity threats. In fact, digital information theft is now a bigger threat than physical theft. This risk
Your social media presence is on point and you’re reaching your target market. Your website design is sound and regularly updated with quality content. Your
In online business or eCommerce, a conversion occurs when the recipient of a marketing message performs a desired action such as: Submitting information Signing up
Designing an attractive, easily navigated, quick-loading website is important for the impression you make on your audience. Most businesses realize this and spend time and
To remain effective in the marketplace, it’s important to ensure that your website and online profiles are designed and developed to resonate with your audience.
Your target audience is the people you want to reach with your marketing message; your potential customers. Instead of trying to reach an entire market,
Your audience doesn’t stay the same forever. Whether you want to prepare for shifting demographics or expand the age range of your audience altogether, here’s
There’s a lot of advice out there on the uses of social media. Unfortunately, not all of it is completely accurate and this can lead
