Your target audience is the people you want to reach with your marketing message; your potential customers. Instead of trying to reach an entire market,
A target market is a specific group of consumers to whom you address your product or service. They’re the people you want to reach with
Social commerce is the use of social media networking websites as vehicles to promote and sell commercial products and services and it’s a rapidly growing
A chatbot is a computer software program driven by artificial intelligence (AI). It simulates a natural human conversation with human users, in a text format.
YouTube is a video sharing service that allows users to post, view and/or share videos. With 2 billion monthly users, 30 million visits per day
Staying aware of the latest SEO trends will help you meet the requirements that search engines use to rank websites allowing your site to appear
80% of marketers claim that influencer marketing is as effective as other marketing channels. 71% of marketers claim the quality of traffic from influencer marketing
The coronavirus pandemic has changed our lives. Unemployment has skyrocketed, businesses are financially threatened, many are working from home, children are homeschooling and physical distancing
With over 2 billion monthly users and 1.62 billion daily users, it’s easy to understand why businesses choose to use Facebook to interact with customers
Mobile-first marketing begins with an ad created for mobile phones then expands to accommodate tablets, laptops, and desktops. It caters to the on-the-go lifestyle of
CAYK’s Current Research & Development Project (Part 1) 11,407,243 – This is our current count of websites that have participated in the Google Ad Network to
Your social media presence is on point and you’re reaching your target market. Your website design is sound and regularly updated with quality content. Your
When it comes to digital marketing, simply having all of the individual marketing necessities in place isn’t enough. They need to work together and empower
Depending on how they’re planned and carried out, PPC campaigns can either be an asset to the growth of your company or a strain on
Despite its power as a marketing tool, social media management is often quite misunderstood. If you want to build a strong audience, engage with your community,
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