The coronavirus pandemic has changed our lives. Unemployment has skyrocketed, businesses are financially threatened, many are working from home, children are homeschooling and physical distancing
With over 2 billion monthly users and 1.62 billion daily users, it’s easy to understand why businesses choose to use Facebook to interact with customers
Mobile-first marketing begins with an ad created for mobile phones then expands to accommodate tablets, laptops, and desktops. It caters to the on-the-go lifestyle of
CAYK’s Current Research & Development Project (Part 1) 11,407,243 – This is our current count of websites that have participated in the Google Ad Network to
Your social media presence is on point and you’re reaching your target market. Your website design is sound and regularly updated with quality content. Your
When it comes to digital marketing, simply having all of the individual marketing necessities in place isn’t enough. They need to work together and empower
Depending on how they’re planned and carried out, PPC campaigns can either be an asset to the growth of your company or a strain on
Despite its power as a marketing tool, social media management is often quite misunderstood. If you want to build a strong audience, engage with your community,
Previously, we mentioned that personalized email campaigns are only the tip of the iceberg when it comes to marketing automation. It can serve a multitude
The amount of traffic flowing to your website is directly related to how much new business you take in. Not only this, but it is
Working with PPC platforms like Google Ads can be a highly nuanced and often challenging endeavour. Nevertheless, it’s one of the most essential elements of
With all of the time and resources you put into establishing relationships with new customers, it’s only right that you take the necessary measures to
In the current landscape of digital marketing and web design, every company website has a shelf life. The question is, how far can a site
Keeping people engaged with your brand is an ongoing process. Content and social media play important roles in this effort, but two other techniques that
The field of marketing is more diverse and complex than ever. It may seem overwhelming, but when you know how to recognize key approaches and
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