Content optimization is an essential component of every successful content marketing strategy. It refers to the practice of updating and improving digital content to establish
20% of all retail sales happen online and 27% of the global population shop online. That’s 2.14 billion online shoppers! Brands and retailers must rise
CAYK’s Current Research & Development Project (Part 1) 11,407,243 – This is our current count of websites that have participated in the Google Ad Network to
Do you know how to generate great web content that attracts buyers and convinces them to do business with you? Most Calgary businesses don’t, but
Several years ago, a monumental shift took place in the Calgary web design industry: Companies like ours started realizing websites alone weren’t enough, and began offering
More and more Calgary businesses are turning to us for responsive marketing, and it’s no surprise – since we started rolling out these programs, owners and executives have seen it as a smarter way to accomplish their bottom-line goals. That’s because responsive marketing focuses on what you need for a given period of time, which can change and evolve, rather than working towards a certain number of web pages or blog posts, for example.
By now, you’re probably already familiar with the concept of responsive Internet marketing that has changed the way we work with our clients. In short, it allows businesses to pay us for results, instead of specific activities, so that we can respond to changes in the market over time.
For clients who have been with us for a number of years, or those coming from relationships with other business web design companies, the concept of agile marketing can be hard to understand. It involves a different way of approaching Internet marketing services. Instead of a contract that outlines which services or packages you’ll get for your fee, it has a more variable feel – the exact mix of products or activities might change over time.
If you work with a great business web design team, then chances are good that you’re getting mixed messages about search engine optimization lately. That’s
This is the time of year when all of us – and especially business web design and Internet marketing professionals – look ahead to a
If you have been following our blog lately, or spoken with a member of our team, then you already know we’ve become big fans of
Lately, we have started introducing an agile marketing philosophy into the way we handle Internet marketing for our Calgary clients. If you aren’t familiar with
There are literally dozens of different reasons that an Internet marketing plan could fall short of expectations. In working with different organizations throughout Calgary over
If you’ve spoken to us lately, you’ve probably learned that CAYK® is embracing a new philosophy called “agile marketing.” Although we could talk about it
If there were an actual textbook on online marketing, one that we could all agree on and learn from, it’s likely that writing good search
