Several years ago, a monumental shift took place in the Calgary web design industry: Companies like ours started realizing websites alone weren’t enough, and began offering
There is a very common way of developing Internet marketing plans, and if you follow it, the results are probably strangling your business slowly…
More and more Calgary businesses are turning to us for responsive marketing, and it’s no surprise – since we started rolling out these programs, owners and executives have seen it as a smarter way to accomplish their bottom-line goals. That’s because responsive marketing focuses on what you need for a given period of time, which can change and evolve, rather than working towards a certain number of web pages or blog posts, for example.
If you have spoken with a member of our team lately, you have undoubtedly heard quite a bit about our agile marketing strategy, which changes and adapts over time to meet your ongoing needs. For some clients, that sounds wonderful in theory… but how does it work in real life?
For clients who have been with us for a number of years, or those coming from relationships with other business web design companies, the concept of agile marketing can be hard to understand. It involves a different way of approaching Internet marketing services. Instead of a contract that outlines which services or packages you’ll get for your fee, it has a more variable feel – the exact mix of products or activities might change over time.
If you work with a great business web design team, then chances are good that you’re getting mixed messages about search engine optimization lately. That’s
This is the time of year when all of us – and especially business web design and Internet marketing professionals – look ahead to a
There are literally dozens of different reasons that an Internet marketing plan could fall short of expectations. In working with different organizations throughout Calgary over
When search engine optimization first started being a viable widespread marketing tool, it had a “Wild West” feel to it. Everything was about content and
We’ve always thought that going too far with search engine optimization was a bad idea – especially since it can hurt your conversion rates and
