Having a strong online presence is paramount for the success of any business in our digital landscape. A central aspect of maintaining a bustling online
Digital and mobile channels are essential for acquiring and retaining customers, whether you’re a brick-and-mortar store or an online service, making the creation, streamlining and/or
When it comes to promotion, companies can choose between in-house professional advisors or marketing agencies. This is a critical decision for business owners and stakeholders.
Marketing is an ever-changing landscape with techniques and trends coming and going. You may hear some marketers claiming that blogging is a marketing method of
There’s a lot of competition for the notice of consumers. It’s getting harder and harder to capture their attention. The average user spends only 10
The website of a business is the first point of contact with customers and is crucial to marketing and branding campaigns. A good website combines
84% of people with internet access use social media. The average user spends 2 hours and 25 minutes on social media every day. 74% of
Website users have a low tolerance for poor user experience. They want to find information easily and accomplish tasks quickly. Improving their experience can lead
Page load speed affects bounce rates, is an indicator of overall user experience and is a factor in a site’s ranking. You can improve organic
Not all content will engage your audience. You need content that satisfies your customers, stands out amidst the competition, inspires your audience and nudges readers
If you want more organic traffic to your website you need an SEO (search engine optimization) strategy. This procedure involves planning, outlining and implementing steps
It’s estimated that Canadians see between 4,000 and 10,000 ads per day! Everyone wants our attention! Though we may not like being bombarded with ads,
Your brand’s online presence is what allows people to find, interact, get to know, like and trust you. The face behind your business is as
With video, artificial intelligence, virtual reality, and chatbots, it may seem like email marketing in Calgary is long past its prime. But it has evolved.
The most powerful marketing technique is personalization. 86% of consumers feel that personalization has some effect on what they purchase, while 25% claim that personalization
