CAYK’s Current Research & Development Project (Part 1) 11,407,243 – This is our current count of websites that have participated in the Google Ad Network to
The amount of traffic flowing to your website is directly related to how much new business you take in. Not only this, but it is
It’s common for people to assume that a great-looking website will earn you big points with the visitors you’re hoping to convert. This isn’t necessarily
Executing a marketing strategy is like driving a vehicle. You have to be observant of the environment around you and continuously assess and adjust the
Working with PPC platforms like Google Ads can be a highly nuanced and often challenging endeavour. Nevertheless, it’s one of the most essential elements of
Much of your effort in marketing your business will be directed towards major components like SEO and advertising. Still, it’s the little details that often
Marketing automation seems great as a concept, but does it live up to the hype in practice? Like any approach to digital marketing, this depends
Executing a marketing strategy is like driving a vehicle. You have to be observant of the environment around you and continuously assess and adjust the
With all of the time and resources you put into establishing relationships with new customers, it’s only right that you take the necessary measures to
Keeping people engaged with your brand is an ongoing process. Content and social media play important roles in this effort, but two other techniques that
Countless new and sophisticated tools are becoming available to businesses every day. This is of course good news, but it also means that the pressure
The field of marketing is more diverse and complex than ever. It may seem overwhelming, but when you know how to recognize key approaches and
With the coming of the holidays and a new year on the horizon, it’s the perfect time to reassess the many aspects of your company’s
Part of what makes social media so exciting is its enormous variety and usership. Depending on how you look at it, however, this can also
There are more marketing professionals out there today than anyone can count, and they all claim to be the best. In such a competitive environment,
