Tag: writing

SEO and SEM Marketing

What is SEO and SEM Marketing?

Search engines drive the majority of internet traffic. SEO (search engine optimization) and SEM (search engine marketing) are commonly used digital marketing terms, naming strategies

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Email Marketing

Email Marketing: It Works!

Introduced in 1971, email remains one of the most popular and effective marketing tools. In fact, 30% of global consumers rank email as their preferred

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In-house vs Agency Marketing

In-House vs. Agency Marketing

When it comes to promotion, companies can choose between in-house professional advisors or marketing agencies. This is a critical decision for business owners and stakeholders.

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