If you think that all social platforms serve basically the same purpose, you may want to reconsider. In fact, different forms of content will perform better or worse depending on where they’re posted. Let’s run through some major content types and find out where they should go.
Written Content
From your articles to your social media posts themselves, written information is a truly universal form of content that you can’t do without. However, sharing it should be approached differently on one social platform versus another. Twitter Facebook, and LinkedIn are excellent places to write solid posts and even share links to your articles or other people’s articles. Curate your posts carefully, however; LinkedIn is naturally more suited to content that is related to the professional world, Twitter is excellent for short-form updates and news, and your Facebook and posts should be particularly conducive to engagement and discussion.
Visual Content
No one wants to see a social media profile (or website, for that matter) that is littered with words yet lacking any interesting visual information. Still images, animated GIFs, and video content are all key examples. So, where should you share them? Facebook is particularly apt for sharing video content, especially because video is great for getting more engagement out of your followers. Instagram should be your go-to for hi-res images and batches of images uploaded to a single post. It’s an excellent way to showcase new products, photos of staff or happy clients, and more. Lastly, don’t forget that animated GIFs will function best on Twitter.
Hybrid Content
We would be living in a pretty unimaginative marketing world if businesses weren’t combining text and imagery to create engaging content. When well-designed and well-written, hybridized forms like infographics and photo guides will be memorable and useful enough to set you apart. Pinterest and LinkedIn are particularly friendly to this type of content, but other platforms will do, as long as you’re careful about your dimensions and readability. On Instagram, for instance, you’ll need to make sure your text is large enough, your design isn’t too crowded, and of course, the images are square. The more you know your platforms, the better.
There’s always more to learn about the digital marketing tools that you have at your disposal. Our team is experienced in far more than social media, providing comprehensive marketing solutions for businesses all over calgary. Give us a call at (403) 456-0072 to learn more today!
