Content Creation Services

Content creation is a fundamental inbound marketing practice. You’re providing free and useful information to your audience, attracting potential customers to your website and retaining existing customers through quality engagement. Content can nurture leads, generate revenue and build an audience of subscribers. Done well, content generates a big return on investment and leads to business growth.

What is content marketing:

Content marketing involves the creation and sharing of online material (videos, blogs, social media posts, podcasts, infographics, email, ebooks, whitepapers, webinars, newsletters, case studies, how-to-guides). This information does not explicitly promote a brand but is intended to stimulate interest in its products and/or services. Content marketing is one of the best ways to generate leads for a business, garnering 3 times as many leads with 62% less investment than traditional marketing. Your marketing strategy needs to include this efficient marketing tool.

How We Help:

Professionally Written Content

Marketing is an ever-changing landscape with techniques and trends coming and going. You may hear some marketers claiming that blogging/monthly articles are a marketing method of the past. However, with so many people learning, socializing and shopping online, the written content is still a critical element for any business (large, small, local, online, product or service provider). You need content that readers can’t wait to come back to. A picture might be worth a thousand words, but it’s the text on your website that ultimately convinces visitors to buy from you, request more information, or look elsewhere to find what they’re looking for. Unfortunately, copywriting on most websites isn’t up to the task. CAYK can help you envision and generate content that gets results.

Videography

Videography is the process of capturing moving images on electronic media and/or streaming media. When using videos on your website, include behind-the-scenes and time lapse videos. Employ video to animate hard to understand ideas, repurpose text from popular blogs, create how-tos and tutorials, make product demos and unusual use case explanations. Remember to choose the right subject to illustrate your idea, think about composition, use contrast and colour and keep it simple. The digital experts at CAYK can help with all your videography needs.

Marketing Automation

Marketing automation's key aim is to turn website visitors into solid contacts through strategic initiatives like webinars, custom landing experiences, email marketing, and ad campaigns. At CAYK, our MA/CRO program is a product of years of analyzing customer journeys, focusing on the ideas driving conversion rather than the tools used. Regardless of your choice of automation tool, be it Hubspot, Pardot, Act-On, Marketo, Thrivehive, or Sharpspring, our advisors can guide you towards the best fit for your business. We're committed to driving traffic through your sales funnel, automating client communication, ensuring customer retention, and creating personalized experiences for your customers.

What content can do:

Designing an attractive, easily navigated, quick-loading website is important for the impression you make on your audience. Most businesses realize this and spend time and money perfecting their web design. Content, however, is an often forgotten yet crucial aspect of a website. If you want users and search engines to return consistently, content must be interesting, informative, valuable, and regularly updated. Content is pivotal.

Content generates links

Content provides opportunities for people to link to your website. Natural inbound links result in a higher search ranking, grow your audience, and make it easier to drive relevant referral traffic to your site. Interesting, useful, high quality content increases the likelihood that other site owners will link to your website. Content also provides opportunity for internal links, text that is hyperlinked to another relevant page on your site providing users with additional information and attracting search engines.

Content increases shares

When visitors share your content on their social media networks, you increase your reach and introduce audiences to your site. Make your social sharing buttons prominent. Entice people to peruse your website by posting links across social media platforms (Facebook, Twitter, LinkedIn, Google+) increasing the opportunity for likes, shares, and comments. The more people that view your content, the greater the number of possible customers and conversions.

Reasons your business needs professionally written content:

For content to be effective it needs to be high-quality. Not everyone is a wordsmith! Writing for the web is a different skill set from other forms of writing. A professional website content writer brings a high level of expertise, talent and skill to the process. These writers know how to get the best information from you and translate it into writing in order to communicate your business’ expertise, authority and trustworthiness. They provide you with on-page SEO to give your pages the best chance of ranking in search queries. Utilize professionally written content:

To increase traffic to your website: Relevant content is a useful tool to increase traffic to your website. Businesses that incorporate a blog on their website get 55% more website traffic than those that don't.
To establish trust with your clients: If you use content as a platform to address common concerns and/or questions from your customers, you show that you care about your client's problems. This creates trust. People are more Ekely to purchase goods/services from a company that they trust.
To keep your audience updated about your business: Content is a great tool to keep your audience informed about changes and additions to your business. It's a means of communicating about your products and services, relevant industry news and brand personality.
To Increase visibility: A company with a regular blog receives 97% more inbound links than a company without a blog.
Improve SEO: The more content you create the more opportunities for search engines to drive organic traffic to your website, strengthening your SEO.
To give your company a voice: A blog/article gives you the flexibility to tell your story, to convey your company's values and goals. To improve internal linking: Internal links included in your content help visitors navigate your site, directing them to important pages and linking them to other blog posts.
To get feedback from your customers: Blogs/articles create a two-way conversation with customers, leads and Industry peers. They provide room to ask questions, comment on content and/or stat a conversation. Encourage discussion in the comment sections of your blogs. Use this conversation to examine your company from the perspective of your audience/customers. Utilize the Information gleaned to make changes that improve your products/services.
To build your email list: Emall marketing is effective. The global email market was valued at $2.5 billion in 2020 and is projected to increase to $17.9 billion by 2027. But, it's not easy to get people to sign up for an email list. A blog keeps your business in front of your audience. If the content is informative, relevant and engaging, your readers are more likely to join your email list.
To teach about products/services: Content is a platform for in-depth explanations about products and/or services. Include case studies, benefits, tips and how-to guides.
Keep updated regarding your Industry/sector: To maintain a blog/articles means you'll be on the lookout for interesting news, issues and trends that relate to your Industry/sector. This encourages you to keep abreast of the latest developments that affect your company.
To keep your customers engaged: New and intriguing content will keep customers interested and returning to your site. Include photos, videos and links to gain the attention of followers and ensure they come back for the next post. Make sure you stay top-of-mind with current customers/followers.
To establish your company as an expert: Share blog posts/articles after Industry conferences. Discuss trends that impact your customers. Share your perspective. Answer frequently asked questions. Teach what you know and soon you will be seen as an expert in your field/sector.
To create shareable content: Blog posts/articles create content that can easily be shared on Twitter, Facebook, Linkedin and other channels, exposing your company to new audiences. Link recent and relevant blog posts to your social media output. Use quotes, pictures and/or screenshots from your post to engage your audience on the social media platforms your business uses.

What does compelling, professionally written content by a content marketing company team look like?

How to generate leads with content:

Get to know your target audience: To define your target audience, analyze your customer base, conduct a survey, interview customers, listen to social media conversations about your brand, research a competitor’s audience and/or use analytics tools. Get as much information as possible.
Create a buyer persona; a research-based profile that represents the type of individual that would use your product/service. Understanding your audience helps you refine your content.
Choose a type(s) of content that suits your target audience: Your content needs to drive traffic and increase your chance of generating leads. Determine the type of content your target audience responds to.

Get to know your target audience: To define your target audience, analyze your customer base, conduct a survey, interview customers, listen to social media conversations about your brand, research a competitor’s audience and/or use analytics tools. Get as much information as possible.
Create a buyer persona; a research-based profile that represents the type of individual that would use your product/service. Understanding your audience helps you refine your content.
Choose a type(s) of content that suits your target audience: Your content needs to drive traffic and increase your chance of generating leads. Determine the type of content your target audience responds to.

Use content syndication: This involves uploading your content to third-party sites that are more popular than yours in order to generate more traffic and increase engagements. Choose sites with lots of traffic from your target audience. Consider Medium, Slideshare, Quora, Outbrain, Taboola, Scoop.it, Facebook Business, LinkedIn, Reddit and Tumblr. They provide a massive opportunity to capture leads.
Promote your content to drive more traffic to your site. Choose channels where you have the most engagement. Stick with brand themes and promote quality content. Test different headlines and formats to determine what works best. When you find what works, replicate it. Choose relevant hashtags. Tag sources in your content, increasing the chance of engagement. Interact with your audience. Consider guest blogging, guest vlogging and podcast appearances, adding a link to your posts.
Create compelling lead magnets: To capture a lead, you need to provide value. Lead magnets solve an immediate problem for your target audience and act as an incentive for them to share personal information. Lead magnets need to be short, accessible, specific and easy to digest.

Checklists convert well as they’re easy to consume and contain vital information.
Cheatsheets offer step by step guidelines to get optimal results with less stress.
Templates: Find out what templates people look for in your industry and offer them for free.
Examples: Users are looking for different ways to solve problems. Offering actionable examples in exchange for an email is a win-win solution.
Resource lists save the user time as opposed to doing the research themselves.
Recipe lists can be great as a lead magnet.
Tutorials, eBooks, and guides are the most widely-used options and are essential to help users learn about your product and the problems it solves.

Run A/B tests to track effects on conversions. Test copy, call to action, images, background and form fields. Test a single element at a time.
Do keyword research to find out what your target audience desires to learn about and to ensure content is relevant. Uncover the questions they’re asking, the topics they care about and commercial keywords that are being searched for.

Are you interested in content marketing in Calgary? Then reach out to us. Let CAYK update content on your website regularly using it to engage users, boost SEO, generate links, increase shares, build authority, encourage conversions and establish your brand’s personality. Don’t underestimate the value of quality content!